Finally, many agreed with Inserrata, seeing the online channel as a mean for doing charity and acting socially responsible. Not only to make a difference during this hard time, but also to generate a domino effect based on sharing and sustaining each-other in support of the whole Italian wine industry.
We are right now the “purple cow” do you know what I mean? Some people don’t like as we act many others like. But let me say that this strategy is wining, because we are not for everyone.
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